Case Study: Pezon Properties Your Neighbors
Over 1,300% Increase In Organic Leads
Pezon Properties, a locally-owned real estate investment company, partnered with us to overcome a stagnant digital presence and unlock the power of organic growth. Through a comprehensive SEO and local marketing strategy, we helped them achieve a 1,300%+ increase in monthly leads, a 49,700% spike in traffic, and a domain rating increase from 0.4 to 22—resulting in over $250K in revenue from SEO-generated leads.
- Over $250K+ generated through SEO-driven leads.
- SEO efforts led to over $250K in revenue.
- 1,300%+ increase in monthly leads,
- Domain rating increase from 0.4 to 22
The Client
Pezon Properties is a trusted, family-owned home-buying company based in Pennsylvania, focused on helping homeowners sell their houses fast and hassle-free. Since 2014, they’ve been serving the Lehigh Valley and surrounding areas, offering fair cash offers and personalized solutions without the pressure or complexity of traditional real estate transactions.
Unlike typical flippers or wholesalers, Pezon Properties emphasizes win-win deals and community reinvestment. They serve as real estate investors and problem solvers—providing fast, fair, and convenient options for homeowners dealing with distressed properties, probate issues, or urgent relocation needs.
When they approached us, Pezon Properties faced major digital roadblocks:
Minimal online visibility and poor domain authority
Lack of SEO strategy to generate organic traffic
No local authority in Google Business search results
Sparse backlink profile and limited trust signals
The Plan
To address Pezon Properties’ challenges and scale their lead generation, we implemented a multi-phase strategy built around organic SEO, local presence, and content authority.
Website SEO:
- Built the website from scratch with high-converting, SEO-optimized landing pages.
- Ensured site mobile responsiveness and faster load speeds.
Google Business Profile (GBP) Optimization:
- Expanded GBP presence to five locations (Easton, Allentown, Reading, Wilkes-Barre, and Philadelphia).
- Optimized business information with accurate NAP details.
- Integrated targeted keywords into GBP descriptions and services.
- Posted regular updates, images, and managed reviews for increased engagement.
YouTube Branding:
- Assisted in launching a YouTube channel with strategic topic ideas and video scripts.
- Optimized titles, descriptions, timestamps, and hashtags for better search rankings.
- Established Pezon Properties as an industry authority through educational content.
Market Research & Foundation Setup
- Conducted comprehensive keyword research to target high-value search terms.
- Developed a customized content strategy to drive organic traffic and increase conversions.
Growth & Lead Generation
- Weekly SEO updates, including GBP optimizations and new content.
- Weekly blog posts to increase organic reach and local search visibility.
- Acquired low-profile backlinks to strengthen domain authority.
Scaling & Authority Building
- Launched backlink outreach campaigns targeting high-authority websites.
- Published press releases to enhance brand recognition and credibility.
- Implemented advanced on-page and off-page SEO strategies to solidify rankings.
The Results
- Expanded online visibility across multiple Pennsylvania locations.
- Increased inbound lead generation, reducing reliance on paid advertising.
- SEO efforts led to over $250K in revenue.
Lead Generation & Revenue
- Leads Generated: The strategy resulted in a significant increase in organic leads.
- Deals Closed: A steady flow of transactions was achieved due to improved SEO performance.
- Total Revenue Earned: Over $250K+ generated through SEO-driven leads.
SEO Performance Improvements
- Domain Rating (DR): Increased from 0.4 to 22.
- Organic Keywords: Grew from 0 to 380, improving search engine visibility.
- Backlink Profile: Expanded from 10 to 2,000 backlinks.
- Average Monthly Traffic: Increased from 0 to 217 visitors.
