Case Study: Greg Buys Houses
Over 256% Increase In Organic
- Generate high-quality, high-intent leads through SEO.
- Improve Google Business Profile (GBP) ranking for better visibility.
- Transition from high-effort, low-conversion direct mail campaigns to a sustainable digital marketing strategy.
- Enhance SEO performance, including domain rating (DR), traffic, and backlink acquisition.
- 4 high-quality SEO leads generated
- 4 contracts secured, with 4 buyers lined up
- $150K+ in total assignment fees (even after one lost deal)
- One deal alone paid for 3 years of SEO services
- Achieved 10x ROI or higher in two consecutive calendar years
The Client
- Lack of Strategic SEO Support – Previous SEO provider offered no clear strategy or communication.
- Low-Quality Leads – Many leads lacked intent to sell, making conversions difficult.
- Ineffective GBP Location – Google Business Profile was located on the edge of the market, limiting visibility.
- Unpredictable Revenue Flow – Relying on direct mail and basic SEO efforts resulted in inconsistent lead flow.
The Plan
Website SEO:
- Optimized landing pages for better conversions.
- Ensured site mobile-friendliness and faster loading speeds.
Google Business Profile (GBP) Optimization:
- Relocated GBP to a more strategic market area for improved visibility.
- Implemented consistent updates, including images, posts, and customer engagement.
YouTube Branding:
- Provided content strategy and video scripts.
- Optimized titles, timestamps, descriptions, and hashtags for better rankings.
- Strengthened market authority through educational content.
Market Research & Foundation Setup
- Conducted comprehensive keyword research to target high-value search terms.
- Created a strategic content plan to drive organic traffic.
Growth & Lead Generation
- Weekly SEO updates, including GBP optimizations and fresh content.
- Monthly blog posts to increase organic reach.
- Acquired low-profile backlinks to build Google trust.
Scaling & Authority Building
- Launched backlink outreach campaigns targeting high-authority websites.
- Published press releases to enhance brand credibility.
- Implemented on-page and off-page SEO tactics to solidify search rankings.
The Results
- Increased lead quality and conversion rates.
- Moved away from inconsistent, low-intent leads to steady deal flow.
- SEO investment resulted in significant revenue growth.
Lead Generation & Revenue
- Leads Generated: At least four confirmed high-quality SEO leads.
- Deals Closed: Four contracts secured, with four buyers lined up.
- Total Revenue Earned: Potential $185K in assignment fees, even with one lost deal still achieving $150K.
- High ROI: One deal alone covered SEO costs for three years.
- He has gotten a 10x (or higher) ROI in each of the last 2 calendar years from SEO
SEO Performance Improvements
- Domain Rating (DR): Increased from 9 to 20.
- URL Rating (UR): Improved from 22 to 23.
- Organic Keywords: Increased from 38 to 156.
- Backlink Profile: Expanded from 77 to 398 referring domains.
Average Monthly Traffic: Grew from 105 to 395 visitors.
