Case Study: Crown City Home Buyers
Over 759% Increase In Organic Leads
Crown City Home Buyers faced multiple challenges with their marketing efforts: Ineffective SEO providers that failed to generate results. Overreliance on outbound marketing methods like cold calling and direct mail. Struggled with long-term SEO strategies and uncertainty about returns. High competition in PPC, leading to low conversion rates and wasted spend.
- $148,000 in revenue generated from SEO in just 12 months
- 4 high-margin deals closed in the first 7 months
- First deal worth $42,000 closed in just 4 months
- Consistent monthly deal flow starting from month four
The Client
Without a predictable, inbound lead generation system, their business was at risk. Every month, they were:
- Spending marketing dollars on leads that didn’t convert.
- Struggling with inconsistency in deal flow.
- Losing out to competitors who had a stronger online presence
The Plan
How the SEO Strategy Was Implemented
A multi-phase approach was developed to optimize Crown City Home Buyers’ online presence and generate sustainable leads.
Website SEO Overhaul:
- Redesigned and optimized website for better speed, conversion, and search rankings.
- Improved structure and content to target high-value real estate keywords.
Google Business Profile Optimization:
- Created and fully optimized GBP for local search rankings.
- Ensured consistent NAP (Name, Address, Phone) data across all platforms.
- Implemented regular updates, including images, posts, and customer engagement.
High-Authority Backlinks:
- Built 216+ quality backlinks to increase domain authority.
- Established partnerships with industry websites for guest posting opportunities.
Weekly SEO & Content Strategy:
- Ongoing blog content creation to improve organic reach.
- Local SEO updates to maintain high GBP rankings.
- Press releases to enhance brand credibility and visibility.
SEO-Driven Revenue Growth
- $148,000 in revenue generated within 12 months.
- Consistent deal flow starting from month four, with new deals every month.
- Four confirmed deals in the first seven months.
SEO Performance Metrics
- Domain Rating (DR) increased from 0.3 to 6.
- URL Rating (UR) improved from 0 to 20.
- Organic keywords grew from 9 to 170.
- Backlink profile expanded with 216 new quality links.
- Achieved first-page Google rankings for multiple high-intent search terms.
The Results
SEO-Driven Revenue Growth
- $148,000 in revenue generated within 12 months.
- Consistent deal flow starting from month four, with new deals every month.
- Four confirmed deals in the first seven months.
SEO Performance Metrics
- Domain Rating (DR) increased from 0.3 to 6.
- URL Rating (UR) improved from 0 to 20.
- Organic keywords grew from 9 to 170.
- Backlink profile expanded with 216 new quality links.
- Achieved first-page Google rankings for multiple high-intent search terms.
