Case Study: My Tennessee Home Solution
Over 9,900% Increase In Organic
By leveraging local SEO, website optimization, and strategic branding, they generated 100+ high-quality leads, closed 14 deals, and saw a 3,284% ROI, ultimately adding $538K in revenue. This case study breaks down their journey and the exact steps taken to achieve these results.
- Generated 100+ leads and closed 14 deals in the first year.
- Achieved $538K in revenue, averaging $38K per closed deal.
- Delivered a staggering 3,284% ROI on SEO efforts.
- Boosted organic keyword rankings from 101 to 1.7K.
- Grew organic traffic from 37 to 1,000 monthly visitors.
- Enhanced backlink profile from 275 to 2.5K backlinks.
- Increased domain rating (DR) from 12 to 20 and URL rating (UR) from 7 to 40.
The Client
- A brand-new business with no digital marketing assets.
- Previously relied on traditional marketing methods like cold calling and mailers.
- Needed a scalable digital strategy to generate consistent leads and revenue.
- Increase monthly leads from 60 to 80.
- Reduce marketing spend while maintaining lead flow (previously spending $25K/month).
- Increase closing rate to 15%.
- Boost SEO performance, including DR/UR and backlink acquisition.
The Plan
Phase 1: Market Research & Foundation Setup
- Created a comprehensive content strategy aligned with business goals.
- Designed and developed a high-converting, SEO-driven website.
Phase 2: Growth & Lead Generation
- Implemented weekly local SEO updates, including GBP optimization, image updates, and posts.
- Published monthly blog content to improve organic reach.
Phase 3: Scaling & Authority Building
- Launched backlink outreach campaigns targeting high-DR websites.
- Published press releases to strengthen brand authority.
Website SEO:
- Built a brand-new website from scratch, incorporating keyword research, SEO-optimized content, and technical enhancements.
- Ensured the brand’s voice reflected its identity as a veteran-owned and operated business.
- Optimized website speed, structure, and mobile-friendliness to improve rankings.
GBP (Local SEO):
- Created and fully optimized their Google Business Profile (GBP).
- Ensured consistency between GBP data and website landing pages for better trust and ranking.
- Implemented a system for regular updates, including adding images, posts, and engaging with customer reviews.
YouTube Branding:
- Assisted in launching their YouTube channel by providing topic ideas and video scripts.
- Optimized videos with timestamps, strategic titles, hashtags, and descriptions following YouTube SEO best practices.
- Developed a content plan to establish them as an authority in their market.
The Results
- Generated 100+ leads and closed 14 deals in the first year.
- Achieved $538K in revenue, averaging $38K per closed deal.
- Delivered a staggering 3,284% ROI on SEO efforts.
- Increased domain rating (DR) from 12 to 20 and URL rating (UR) from 7 to 40.
- Boosted organic keyword rankings from 101 to 1.7K.
- Grew organic traffic from 37 to 1,000 monthly visitors.
- Enhanced backlink profile from 275 to 2.5K backlinks.
Client Experience
My Tennessee Home Solution
The Solution
Deployed our “Blended Search” approach to tackle their markets in CT.
Market Analysis
For all of our clients, we perform an in-depth market analysis, figuring out the exact areas to target and the best strategies to generate results.
Google Business Profile
Optimized and ranked their existing Google Business Profile to the #1 spot. Generated over 80 additional reviews. Opening multiple new GBP’s in their target markets.
Paid Advertising
Just like the Romexterra case study, we attacked both parts of paid advertising in Google: Local Service Ads & Google PPC.
In the first 30 days, we generated $278,663 in new revenue.
Yes, you read that right, $278,663 in new revenue generated in 30 days, just from Local Service Ads & Google PPC.
Quality Content
Filled their website with high-quality content that users and Google love, increasing their rankings.
Laser Focused SEO
SEO Campaign that focused on the top performing cities, areas, and services in order to generate the highest amount of revenue possible.
Website Developent
Setting their marketing foundation, we developed a completely new website from the ground up, allowing us to have a perfect base to build upon.
